Advertising sales is, of course, a critical revenue stream for magazine companies. In today's competitive market, clients and advertising agencies are demanding more value for their buy than ever before. That's why designing a smart ad sales program is integral to a company's growth and success. Special Interest Media provides overall strategic planning and expertise in all phases of the advertising sales discipline.
SERVICES INCLUDE
Audience research / subscriber studies.
Marketing and promotion plans.
Rate card design and planning.
Integrated sales and marketing programs.
Sales promotion strategies.
Customized in-house sales programs.
Online sales strategies.